Gender representation in advertising (2018)

While following the autonomous practice 'critical studies' I edited several perfume videos into two new advertisements to show reoccurring themes and the ridiculous expectations put on men and women.

These two videos were used for a culture jamming project. We wanted to criticise big brands that use ridiculous unhealthy images to sell their products.

To make sure people would see these videos we created a brand of our own 'Fragrance X'.

We build a youtube channel and website for our fake brand.

We distributed flyers for our 'Christmas surprise' in collaboration with companies like ICI PARIS, Douglas, de Bijenkorf, Parfumerie La Bourse, DA and Etos.

This supposed Christmas surprise was fake but was promoted to create more traffic around our videos and website.

https://fragranceisbeauty.wixsite.com/perfumesurprise

A video documentation of this project:

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